News & Updates
Segmentation: An Insight into Effective Marketing Strategies
Segmentation in marketing can be likened to matchmaking. It focuses on delivering the right message to the appropriate audience at just the right moment. The primary aim is not only to reach out to people but to ensure that communications resonate with them, providing…
Myers-Briggs Type Indicator in Marketing
The Myers-Briggs Type Indicator (MBTI) is a personality test and serves as an intriguing, albeit somewhat debated, tool in the marketing field. It categorizes individuals into 16 distinct personality types based on their cognitive preferences (Feng and Zhang, 2024)….
Researching Consumer Behaviour
Researching Consumer Behaviour: An In-Depth Analysis Understanding consumer behaviour is crucial for both academic research and practical marketing strategies, such as those implemented at Keri Systems. It involves much more than simple survey completion; a…
